About Project
An Email Marketing tool, developed and implemented via Offshore Product Development approach. We started with a small project, evolved as a partner and developed/implemented an Email Marketing tool
BUSINESS CHALLENGE
- Non-scalable existing solution
- Templatized approach that would enable Brand teams to make Pharma Communications via Omnichannel
- Easy measurement of guaranteed Exposures and Engagement against the drivers and channels
- Target persona was across US – a vey informed audience. Intuitiveness and reach in all devices were important – as getting the Targets attention was key
- Every client defined the data requirements in a unique manner – so the meta-data definitions needed to be spot on
SOLUTION
- Created a custom-built Open-Source system via Offshore Development
- Built the solution as fully functional business components that interact with each other
- A robust admin system to orchestrate the entire solution
- Grid/Block templatized approach to rapidly build Email Templates and Microsites
TECH STACK
